The global automotive noise, vibration & harshness (NVH) materials market size was estimated at USD 9.84 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 5.6% from 2023 to 2030. 

Globally, increasing production and use of heavy commercial vehicles in different end-use verticals is expected to be a key factor driving automotive noise, vibration & harshness materials growth. Noise, vibration and harshness in automobiles due to structure-borne and air-borne noises can lead to passenger discomfort and hamper vehicle durability. The use of noise, vibration & harshness reduction materials in automobiles helps reduce these NVH and improve ride quality. This has increased the demand for noise, vibration and harshness materials in the automotive industry. The growing focus of automotive manufacturers on acoustic management, vibration, harshness & noise control in passenger and commercial vehicles helps enhance the fuel economy, reduce cabin sounds, and improve durability. In addition to the aforementioned benefits of noise, vibration, and harshness materials, the changes in consumer preferences are further expected to drive industry growth.

The U.S. automotive industry contributes a substantial amount to the GDP, and the presence of robust automobile manufacturers around the country are the key driver for the increasing automobile production. The rapid growth for automotive noise, vibration & harshness reduction materials is attributed to the growing automotive sector on account of increasing production and technological advancements.

Gather more insights about the market drivers, restrains and growth of the Automotive NVH Materials Market

Detailed Segmentation:

Product Insights

Foam laminates emerged as the leading product category in the automotive noise, vibration, and harshness materials market and accounted for revenue of USD 4.30 billion in 2022 and is anticipated to witness the highest growth with a CAGR of 6.0% over the forecast period. The increasing use of foam laminates for floor and door insulation in various products of the automotive industry such as passenger and commercial vehicles is anticipated to be a key driving factor for the growth of this segment. In addition, the growing use of foam laminates for the roof lining and cushioning in vehicles, on account of the light-weight and flexibility of the product, is expected to benefit the segment growth.

Molded rubber product category for noise, vibration & harshness reduction in automotive, is also expected to grow in terms of market revenue. This segment witnessed substantial growth on account of excessive use of the product for sealing and lining solutions. The increasing application of synthetic rubber products in noise, vibration and friction absorption and damping on account of higher strength, flexibility, density and chemical stability acts as the key driver for growth in this segment over the forecast period.

Application Insights

The demand for automotive noise, vibration, and harshness material products has witnessed a paradigm shift due to rising awareness among consumers. Noise and friction absorption emerged as the largest application segment and accounted for around 51.6% of the overall revenue share in 2022.

The growing importance of noise, harshness & vibration free as well as comfortable ride experiences by way of reduction in cabin sounds and frictions increased the use of noise absorption products in the automotive industry.

End-use Insights

Passenger cars were the leading end-use segment in the automotive noise, vibration, and harshness materials industry and accounted for approximately 64.8% of the overall revenue share in 2022. The increasing use of noise and vibration-reduction materials in passenger cars on account of increasing demand for affordable and comfortable passenger cars has propelled segment growth in recent years.

The automotive noise, vibration and harshness materials are further witnessing increased demand from the automotive industry to comply with government regulations and requirements to produce safer and quieter cars is further increasing the noise, vibration & harshness materials demand in the cars segment.

Regional Insights

Asia Pacific was the leading region in automotive noise, vibration and harshness materials industry, having accounted for nearly 47.0% of the overall market revenues in 2022. Emerging economies in the region, including India, China, and Indonesia, have been experiencing strong economic growth in recent years.

Additionally, the increasing population and rising living standards have spurred the automotive industry in the region. Growing disposable incomes is now triggering consumer preference toward vehicles with enhanced ride quality, comfort, safety, and customization. These factors are further boosting the growth of automotive noise, vibration & harshness materials in the region.

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• The global automotive interior materials market size was valued at USD 60.1 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 4.0% from 2024 to 2030. 

• The global automotive exterior market size was valued at USD 14.19 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2030.

Key Companies & Market Share Insights

The global automotive noise, vibration & harshness materials market is highly competitive on account of a large number of sellers in the industry, along with a high potential for product and price differentiation.

Application development and customized materials are the key strategies adopted by the key industry players to remain competitive. In addition, mergers and acquisitions are also being executed by these players with the objective of diversifying their product portfolios for reducing vibration and harness and thereby gaining competitive shares. 

Some prominent players in the global automotive noise, vibration & harshness (NVH) materials market include:

• Creative Foam Corporation

• BRC Rubber & Plastics Inc.

• Wolverine Advanced Materials

• ElringKlinger AG

• Hoosier Gasket Corporation

• Industry Products Co.

• Interface Performance Materials

• Hematite

• Plastomer Corporation

• Rogers Foam Corporation

• Swift Components Corp

• Unique Fabricating Inc.

• Avery Dennison

• KKT Holding GmbH

• Nicholson Sealing Technologies Ltd.

• W. KOPP GmbH & Co. KG

• Janesville Acoustics

Automotive NVH Materials Market Segmentation

Grand View Research has segmented the global automotive noise, vibration & harshness materials market based on product, application, end-use, and region:

Automotive NVH Materials Product Outlook (Revenue, USD Million, 2018 - 2030)

• Molded Rubber

• Metal Laminates

• Foam Laminates

• Film Laminates

• Molded Foam

• Engineering resins

Automotive NVH Materials Application Outlook (Revenue, USD Million, 2018 - 2030)

• Absorption

• Damping

Automotive NVH Materials End-Use Outlook (Revenue, USD Million, 2018 - 2030)

• Cars

• LCVs

• HCVs

Automotive NVH Materials Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

o U.S.

• Europe

o Germany

o U.K

• Asia Pacific

o China

o India

o Japan

• Central & South America

o Brazil

• Rest of the World

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