Companies must however be aware of 2K22 MT the potential risks when entering a completely new market like the esports industry. It was once pointed out to by Andre Iguodala, a former Golden State Warrior who is now a well-known tech Entrepreneur and former Golden State Warrior. In the case of the NBA it was a risk that was worth taking. Donohue declares, "It's in 2K's DNA to be innovative." He further explains that NBA owners "realize that the future is bright and will continue to increase." Also, I believe there's more risk in not doing it rather than doing it.

The fears that esports could been a fringe idea engaging hardcore gamers but perhaps without commercial value beyond the realm of gaming, have proved to be false. Forbes revealed last year that global earnings from esports could rise to $1.1bn in 2019.

Donohue explained that even in the last three years, or the three seasons of our discussions have been significantly different from how they were prior to when the league was established. Kirk Lacob, Warriors Assistant Manager, recently told me that esports were "absolutely beginning to mature".

Donohue points out the benefits that a league can have run out of the NBA office when it comes to Cheap NBA 2K22 MT bringing partners in. "The advantage of being the NBA 2K brand is that we have incredible relationships with lots of these partners and therefore we are able to provide them with a helping hand to guide them through eSports and help them understand how to tap into eSports as a way to build their brands."

Another advantage for companies who participate in the NBA 2K League has, is that the game is well-known. Donohue emphasizes that esports could often be difficult for the average consumer. "While our games aren't simple to watch, you won't have be a player to nba 2K22 mt buy experience the game. If you know basketball you'll understand it."