Cycling wear includes clothing items worn while cycling such as jerseys, cycling shorts, jackets, tights, gloves, shoes, and helmets. Cycling clothing is designed to be breathable and lightweight to allow air flow and keep the body cool during rigorous physical activity involved in cycling. The growing popularity of cycling as a recreational sport and means to stay fit is fueling the demand for high performance cycling wear across Asia Pacific region.

Asia Pacific cycling wear market is estimated to be valued at US$ 1960.13 Mn in 2024 and is expected to exhibit a CAGR of 9.0% over the forecast period from 2024 to 2031.

Key Takeaways

Key players operating in the Asian Pacific cycling wear market are Adidas, Nike, Specialized Bicycle, MERIDA, TREK, Capo, Assos, Rapha, Marcello Bergamo, Castelli, JAKROO, Spakct, Mysenlan, and GIANT. The increasing popularity of cycling as an adventure sport and means of physical fitness among youth is creating high demand for technologically advanced cycling wear. Major players are focusing on development of smart cycling wear integrated with sensors to track vital health parameters of riders.

Market Trends

Growing popularity of electric and hybrid bikes in Asia Pacific is a key trend fueling the demand for cycling wear. E-bikes enable riders to cover longer distances with lesser effort which is increasing its adoption. Another major trend is the introduction of sustainable and eco-friendly clothing materials by cycling brands. Plant-based fabrics, recycled plastics and organic cotton are gaining traction.

Market Opportunities

Rising popularity of mountain biking, BMX riding and other adventure forms of cycling across Asia Pacific countries isopening new growth opportunities. Countries like India and China are witnessing huge potential for cycling tourism which will further drive the sales of cycling accessories and kits. Innovation in cooling fabrics using phase change materials also provides opportunities for new product development.

Impact of COVID-19 on Asia Pacific Cycling Wear Market Growth

The COVID-19 pandemic had a significant impact on the Asia Pacific Cycling Wear Market Growth. During the initial lockdown phases in various countries, cycling as an outdoor recreational activity came to a standstill. Retail outlets selling cycling gears were forced to shut down as people avoided public spaces and social gatherings. Manufacturing activities also took a hit due to disrupted supply chains and labour shortages. This led to a steep decline in sales volumes and reduced demand across the region in 2020. However, as lockdowns eased, people increasingly took to outdoor cycling as a means of exercising individually while following social distancing norms. This boosted the sales of cycling wears like jerseys, bib shorts, gloves, helmets etc. particularly through online channels. Brands accelerated their focus on e-commerce platforms and last-mile delivery networks to engage with customers. Going forward, the increased health consciousness among consumers post-COVID about outdoor fitness is expected to continue driving the market growth in the forecast period. However, uncertainties around potential virus mutations and restrictions may pose challenges.

Geographical Regions with Highest Value Concentration in Asia Pacific Cycling Wear Market

The Asia Pacific Cycling Wear Market Regional Analysis in terms of value is highly concentrated in countries like China, Japan and Australia. China accounts for over 35% of the total market value due to growing enthusiast community, large population as well as strong domestic manufacturing base of global cycling brands catering to rising demand. Countries like Japan and Australia also have large cycling tourism industries and professional cycling leagues, supporting higher per capita spend on customised high-performance gears. These countries contribute nearly 50% of the total region's market worth led by tier 1 cities with large affluent customer base and premiumisation trend. Other south-east Asian countries are gradually gaining market share led by expanding middle-class and cycling infrastructure development projects.

Fastest Growing Region in Asia Pacific Cycling Wear Market

The Association of Southeast Asian Nations or ASEAN region comprising of Indonesia, Vietnam, Malaysia, Philippines, Thailand and Singapore has emerged as the fastest growing geographical region for the Asia Pacific cycling wear market. Propelled by rising health awareness, growing aspirational youth population and government initiatives to develop cycling lanes, the region is witnessing over 15% Y-o-Y value growth rate. Countries like Vietnam and Indonesia in particular have showcased strong double-digit growth driven by higher annual disposable incomes and adoption of road cycling as a mainstream recreational activity. Domestic brands as well as global manufacturers are increasingly prioritizing these high potential markets via aggressive retail expansion plans and customized marketing strategies to capitalize on the opportunities.

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About Author:

Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163)