Crossy Road: Challenging and addictive adventure

Crossy Road is an endless arcade-style game developed by Hipster Whale and released in 2014. The objective is to control a character and help them cross endless roads, rivers, and other obstacles without getting hit or falling. The gameplay features randomly generated levels that become progressively more difficult the further the player progresses. There is no definitive ending to the game - it is designed to be an endless experience where the player tries to achieve the highest score possible.

The game features a wide variety of playable characters, including animals, objects, and various pop culture references, which can be unlocked or purchased. Crossy Road is known for its simple yet addictive "one more try" gameplay loop that keeps players coming back. It has been highly successful, with over 200 million downloads across mobile platforms since its release. The game is free-to-play with optional in-app purchases for additional characters and other content.

So in summary, Crossy Road is quintessentially an endless game, designed to provide a challenging, replayable experience without a fixed endpoint.