The digital textile printing market refers to the direct printing of colorful designs and patterns on fabric rolls or cut-and-sew garments using digital printing devices. Digital textile printing offers high-quality prints with fine details and allows quick changes to the design easily. It provides advantages such as reduced wastage, quick turnaround times, and customized printing options. The technology enables on-demand and small batch production suitable for various applications such as clothing, home furnishings, and industrial textiles.

The Global Digital Textile Printing Market share is estimated to be valued at US$ 2.70 Bn in 2024 and is expected to exhibit a CAGR of 7.1% over the forecast period 2024 to 2031.

Key Takeaways

Key players operating in the digital textile printing market are Seiko Epson, Mimaki Engineering, Kornit Digital, D.Gen, RolandDG Corporation, Dover Corporation, Konica Minolta, Brother Industries, Colorjet, and Jakob Müller Group. The key players are focusing on enhancing their product capabilities and investing in innovations.
The increasing demand for personalized clothing and interior décor products is a major factor driving the growth of the digital textile printing market. Customers prefer products reflecting their personalities, made easily available through digital printing technology.
Technological advancements in digital printing such as higher print speeds, improved ink systems, multi-pass capabilities, modular printer design and automated pre- and post-treatment systems are helping increase adoption in commercial applications such as soft signage and industrial textiles.

Market Trends

Some of the key trends in the digital textile printing market include increased popularity of digitally printed home furnishings like curtains, bedsheets & pillow covers. This is driven by the ability to print customized patterns and quotes. Another trend gaining traction is use of digital textile printing for soft signage applications such as banners, flags & backdrops where quick turnarounds and personalized designs are important.
Sustainability is a major consideration today with digital textile printing producing less waste compared to analog processes. On-demand manufacturing avoids overproduction and minimizes inventory risks. Water-based inks and recyclable ink cartridges are also increasingly adopted.

Market Opportunities

Rise of e-commerce platforms and social media are enabling small businesses to venture into on-demand apparel printing. This has opened up opportunities for small digital textile printers. Another key opportunity lies in industrial applications of digital textile printing such as geosynthetics, technical textiles and automotive textiles where printing adds functional benefits. Growth of smart digital textiles integrating electronics also presents a promising avenue.

Impact of COVID-19 on digital textile printing market growth:

The COVID-19 pandemic has significantly impacted the growth of the digital textile printing market globally. During the pandemic, lockdowns and restrictions imposed across various regions led to the closure of textile and garment manufacturing facilities. This adversely affected the demand and supply chain of digital textile printing equipment and inks/dyes. However, with widespread vaccination drives and easing of lockdowns post-2021, the market is recovering gradually. Moreover, the growing adoption of work from home and online shopping trends during the pandemic has boosted the demand for comfortable clothing and home décor textiles. This offers new growth opportunities for digital printing in home furnishings and apparel segment. Going forward, market players need to focus on expanding their operations digitally, optimize inventory management, and enhance supply chain resilience to cater changing consumer demands in post-COVID era.