There are different marketing strategies and tactics used by big brands to subvert the official sponsor of the events.

Kodak vs Fuji (Ambush Marketing strategies, Creative marketing ideas)

In 1984 Olympic kodak used various marketing tactics and ran a series of marketing campaigns stating that they were the official sponsor of the game but in reality, Fuji films were the official sponsor of the game. 

1996 Olympic Atlanta (Ambush Marketing strategies, Creative marketing ideas)

In 1996 Olympics help in Atlanta. Nike didn’t pay for Olympic sponsorship but chose to advertise its brand and product using ambush marketing tactics. Nike created the most memorable moment in Olympic. By lining the street of the city of Atlanta with Olympic themed advertisements. Michael Johnson posed by wearing his gold medal and his gold Nike shoe that also created a buzz around the city.

Reebok was the official sponsor of that Olympic and no one remembers Reebok’s advertisement during the Olympics.

Nike Vs Adidas (Ambush Marketing strategies, Creative marketing ideas)

In 2010, ambush marketing took place in the FIFA world cup between Adidas and Nike. Nike created different types of business strategies to promote its product in the FIFA world cup.  Adidas was the official sponsor of the FIFA World Cup.                                                            Nike was running TV commercials and advertising its product through football stars like RONALDO, Rooney.

Lastly, Nike successfully created a lot of buzz for its products around the globe in 2010.  Like this, there are a lot of examples of ambush marketing strategies in day to day life.

image source-101greatgoals.com

Bavaria Beer vs Budweiser (Ambush Marketing Example, Creative marketing ideas)

In Fifa world cup Bavaria beer tried to use unique marketing tactics to market their product. It was stated in a report that 36 dutch female fans were dressed with cute little mini-dress. Bavaria’s publicity stunt caught media attention and soon they were highlighted. Later, All 36 dutch female fans were arrested by police.  Officials of FIFA stopped the media coverage for the protection of their official sponsor Budweiser.

Read More: Guerrilla Marketing Series: Ambush Marketing Tactics And Examples

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