The ability of a custom packaging box to counterbalance parasitic stimuli and impose itself in a saturated environment is a good indicator of its impact.  In this instance, we have seen that the consumer makes a decision in a short period of time.
His purchasing decision, on the other hand, must navigate its way through a slew of stimuli that have nothing to do with the product he is seeking and that interfere with his ability to reason.
Numerous factors combine to make him feel disoriented, such as the music in the background, the large number of customers, the constant announcements, both visual and audible, the variations in the product presentation, and so on.
Consumers' attention is drawn to successful packaging because it is able to stand out​ in the midst of the chaos that surrounds it and respond quickly and easily to their questions.  However, the packaging of competing products, which it will abandon in this context due to a lack of actual experience with them, is preferable.

Whether or not packaging has an impact on a consumer's decision to buy something
When they appear in front of a shelf, the consumer is dealing with a variety of different emotional states at the time of their appearance.  Packaging is designed to appeal to these emotional states in order to capture the attention of a stressed customer.
The product he is looking for must be found quickly, as he believes the need is pressing.  As soon as the product appears to him as absolutely necessary and within his grasp, he is prepared to act compulsively.
This is especially true if he believes he is getting a good deal.

Consumer and customer behavior are affected by the packaging.
Packaging employs a variety of techniques to capture and hold the attention of consumers, as well as to retain their loyalty and empower them to take control of the product: color, images, typography, brand, design, and finishes, among other things.
Luxurious goods are associated with the color black; household goods are associated with the color white; organic or natural goods are associated with green; water bottles are associated with the color sky blue, which is almost transparent.  Attempting to break these codes in order to surprise the customer may be entertaining.
Consequently, red bottles of sparkling water are found.  Despite being on a shelf dominated by blue bottles, they are not overlooked.
Using images to communicate a message is simple and effective.  It is not necessary to translate them.
Customers are immediately drawn to toothpaste tubes with their sparkling, crisp white teeth displayed on the box.  It is also the most frequently employed technique in the manufacture of products aimed at children and young adults.
Because of this, brands spend a lot of money on mascots that young audiences can instantly recognize and associate with a brand.
A significant role is also played by typography.  Consider how elegant typography can visually enhance the luxurious character of a product that is being promoted.
Typography that has the appearance of handwriting gives it a more authentic feel than other types of typography.  This relationship is reflected in the labels of some jam jars.
The brand and its logo are symbols that consumers instantly recognize when a product or service has been the subject of extensive advertising. . . . They can only be prominently displayed on packaging as a result of this restriction.  The same way that pictures do, they speak to the consumer as well.
Whether a product is offered to consumers in a practical or a playful manner, the design (or, more specifically, the shape of the product) is critical to the perception that they may have of it.
Products are enhanced by their finishes, which add to their overall appearance.  When it comes to cosmetic packaging, a varnished, glossy box is associated with a high-quality product.
If the product contained within the packaging is exceptional, the use of seemingly low-cost packaging should be clearly explained to the buyer.

Product packaging serves a variety of purposes.
The packaging itself conveys information, albeit in a subliminal manner, but it also serves as a vehicle for more substantive information to be communicated.  Both mandatory information and information highlighting the product's advantages over its competitors are included in this category of information.
When it comes to food products, the mandatory information includes the place of manufacture, the ingredients or composition of the product, the nutritional value of the product, and the conditions under which it should be used.  This information is usually contained in a small amount of space, with the typography used being difficult to read in most instances.
But as more consumers get their hands on a product and read the label, the number of people who do so continues to grow exponentially.  If the information provided causes the customer to be suspicious, this phase may not be completed because the customer does not make a purchase decision.
Despite this, marketing information that extols the virtues of the product takes up the majority of the available space on the product's packaging.  Consumers, on the other hand, are increasingly skeptical of such messages and do not give them the best reception.
User reviews and comments are becoming increasingly important in the decision-making process when it comes to purchasing a product online.
So the best marketing information is that which relies on mandatory information to draw attention to the positive aspects while also making it easier to read in general.  For example, if a cosmetic product is free of parabens and alcohol, the manufacturer will clearly state so on the packaging.
Gluten-free, palm oil-free, and fat-free are all terms that are used to describe food products.