Global apple cider vinegar market is projected to witness a CAGR of 7.59% during the forecast period 2024–2031, growing from USD 1.33 billion in 2023 to USD 2.38 billion in 2031. The market has experienced significant growth in recent years and is expected to maintain a strong pace of expansion in the coming years.

Apple cider vinegar is made by fermenting apple juice with yeast, which converts the sugar into juice to ethanol. It has a strong smell with a sour taste and is used in various applications such as cooking and cleaning, as it can be diluted with water and used to clean surfaces, remove odor, and used as a natural alternative to conventional fabric softeners in laundry. It works as a weight loss remedy and increases the feeling of fullness, which reduces calorie intake.

Also, it helps regulate blood sugar levels and improve insulin sensitivity, which could be useful for people with diabetes or those at risk of developing it. In addition, ACV contains antibacterial and antifungal properties which helps in promoting healthy skin and hair. It is often used as a natural remedy for acne, dandruff, and even as a facial toner. Due to its versatile properties the demand for apple cider vinegar is increasing which is further contributing to the market growth. According to an article published by Times of India in September 2023, apple cider vinegar is used as scalp cleaning shampoo by diluting it with water, which helps remove dandruff, dirt, and excess oil.

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Rising Consumer Awareness Due to Perceived Health Benefits

Apple cider vinegar is known for numerous benefits, such as improving skin health, helping in promoting weight loss, regulating blood sugar levels, and other health-related concerns. People are shifting towards natural remedies such as apple cider vinegar, as they become more health conscious and seek alternatives to processed products. In addition, the growing preferences of organic and holistic lifestyles has led individuals to explore natural supplements and ingredients such as apple cider vinegar as a part of their daily routines in the form of supplement and capsules, further boosting their demand in the market.

For instance, in January 2022, Bragg Live Food Products LLC Inc., one of the trusted health and wellness brand in the United States for apple cider vinegar, launched the Bragg True Energy Apple Cider Vinegar Supplement. This launch aims to provide energy daily at the cellular level, as it contains essential vitamins.

Furthermore, the availability of information through internet and social media platforms has supported customers to research and share their experiences about apple cider vinegar. Also, influencers and social media users favor its use and have significantly spread awareness about its health benefits.

According to an article published by The Indian Express in April 2024, consuming 15ml of ACV for eight weeks can reduce blood sugar levels and cholesterol level in obese people.

Increased Popularity Due to Versatile Usage of Apple Cider Vinegar

Apple cider vinegar is used in different ways in daily routine, whether it is used as a traditional culinary Form in the dressing of salad and marinades, housecleaning solutions, or in skin and hair care routines. As consumers seek natural ingredients, apple cider vinegar has the potential to cater and fulfill multiple purposes which makes it a desirable option. It helps clarify the skin, balance pH levels, and removes buildup from hair. In addition, its antimicrobial properties make it a perfect choice for cleaning and disinfecting surfaces. Its versatility influences those who seek to simplify their daily routine and supports the growing trend of eco-consciousness and sustainability. Its wide range of Forms in energy and detox drinks has contributed to its increased recognition among customers who are looking for multifunctional and natural solutions. For instance, in June 2023, Pureboost launched its new product, Apple Cider Vinegar in their superfood clean energy segment with a portable packaging, promising benefits with no added sugar.

Growing Concerns About Synthetic Additives Favor ACV

Rising concerns about synthetic additives in different products has led consumers to use natural alternatives such as apple cider vinegar. It offers a clear and unadulterated option that associates with the desire for cleaner ingredients. ACV is a simple and minimally processed substance made from fermented apples, unlike many other synthetic additives which are found in processed foods, cleaning supplies, and cosmetics products. Consumers are increasingly wary of the potential health risks associated with synthetic additives such as artificial flavors, colors, chemicals, and preservatives.

Apple cider vinegar provides a transparent alternative with its composition usually limited to apples and water. The simplicity resonates with individuals seeking cleaner and natural products, offering a holistic solution without the need for potentially harmful additives. The appeal of ACV as a natural alternative continues to rise, as the awareness about drawbacks of synthetic additives, which is fueling the apple cider vinegar market demand.

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North America Dominates Global Apple Cider Vinegar Market Share

North America dominates the global apple cider vinegar market due to a strong presence of cider vinegar manufactures, high production in the countries such as Canada and the United States, and high demand for vinegar due to rising awareness for health-related concerns such as diabetes. Thus, the rising prevalence of diabetes across the United States is likely to support the growth and consumption of apple cider vinegar, which helps in blood sugar control. Organic and raw apple cider vinegar is made from organic apples and is unfiltered and unpasteurized, which means it retains more beneficial enzymes and nutrients. To capitalize on this trend, manufacturers in North America are expanding their product portfolio by offering organic apple cider vinegar.

For instance, Bragg offers Certified Bragg Organic Raw Apple Cider Vinegar, which is unfiltered, unheated, unpasteurized, and has 5% acidity. It is organically processed and grown according to California Organic Foods Act of 1990 and is Kosher Certified. It is a wholesome way to add delicious, light flavor to most foods.

Future Market Scenario (2024–2031F)

• The demand for apple cider vinegar is fueled by strategies such as cost reduction or providing personalized innovative nutrition based on the preference of consumers, drives the demand for apple cider vinegar market growth.
• Innovative advancements in flavor mixing techniques will encourage competitiveness among market players, driving product differentiation, improving quality, and offering consumers a wider range of appealing options, ultimately helping to drive market growth.
• Working on shelf-life and stability concerns is crucial for maintaining quality and consistency of apple cider vinegar which boosts the market growth.

Report Scope

“Apple Cider Vinegar Market Assessment, Opportunities and Forecast, 2017–2031F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of global apple cider vinegar market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecast between 2024 and 2031. Additionally, the report profiles the leading players in the industry mentioning their respective market share, business model, competitive intelligence, etc.

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