Difference Between Minimalist Packaging Design and Luxury Packaging Design

In the custom box is in the end should follow the "less is more" minimalist packaging design? Or choose a gorgeous, eye-catching luxury packaging design? As two extremes of packaging design, minimalist packaging design and luxury packaging design have their own advantages. Minimalist design and luxury design begin with architecture and art, and when you apply the three-dimensional design elements of architecture and art to the graphic design of the box, these elements will shine as always.

If you're an e-commerce or retail brand, you can apply all these elements to the design of stores and websites, in addition to the box, which will better reflect your brand image. Below, we'll show you the difference between minimalist packaging design, luxury packaging design, and the design that best suits your packaging.

What is minimalist packaging design?

Minimalism is about getting rid of redundant elements and leaving behind the elements and functions that the product really needs. The concept of minimalism was originally used in interior design, and minimalism also stems from the concept of "less is more". By designing important elements in a simple, clean space, they can be made more prominent. It can be seen that minimalist packaging design is not about not using design elements, but only using important elements that really help the product and the brand.

Minimalism is not just a packaging design style, it is a complete lifestyle and spiritual philosophy that can help your brand convey the brand image and life aspirations to its customers.

Compared with the luxury packaging design style, minimalist packaging design has occupied many industries in the packaging field. Focusing on simple lines, neutral colors, and basic textures, this is a very versatile way to design a product box that is suitable for a wide range of industries and products.

What is luxury packaging design?

As you might expect, luxury packaging design is the opposite of minimalist packaging design. The concept of luxury packaging design is that the elements in the box should be more shiny, exaggerated, more compelling. Like minimalist packaging design, luxury design was first applied to interior design and usually apply for gift packaging boxes.

Often, luxury packaging design is the most divisive aspect of our subconscious. Fill each packaging space with box design elements and show them well. Get the attention of your target customers by maximizing the use of shiny colors and luxurious elements. Luxury packaging design is not applicable to all industries, all products, it is only suitable for high-end, luxury products, if its design concept applied to affordable goods, it is easy to be hung on the "overpacking" title.

Minimalist packaging design and luxury packaging design can be said to be at two ends of the design. Whether you choose a minimalist packaging style or a luxury packaging style also depends on what style your brand wants its customers to convey.