Key Insights

• A multinational consumer goods manufacturing company achieved a significant 4% expansion in brand share for connected toothbrush products on digital marketplaces with the aid of Quantzig’s solutions.

• Despite thriving in physical stores, the client faced challenges in optimizing merchandise planning across online platforms.

• Quantzig’s personalized approach enhanced digital assortment, leading to increased sales and engagement driven by insights into consumer behavior.

Introduction

The merchandise planning process is a crucial element in maximizing turnover and effectively meeting consumer needs.

Quantzig Success Story

• Client Details: A multinational consumer goods manufacturing company headquartered in the USA.

• Challenges: Optimizing merchandise planning and achieving equitable online market share.

• Solutions: Quantzig provided tailored analytics solutions, optimizing product attributes, and tailoring consumer preferences.

• Impact: Improved brand share by 4% across digital marketplaces.

Understanding Merchandise Planning in Retail

Effective merchandise planning drives profitability and customer satisfaction by strategically managing assortment, pricing, and inventory.

Strategies for Merchandise Planning 3.0

• Balance Store Inventory: Maintain a light and fast-moving inventory.

• Balance Merchandising Volatility: Recognize and respond to external factors influencing demand.

• Balance Fulfillment Channels: Prioritize a customer-centric approach to fulfillment.

• Align with the Supply Chain: Foster collaboration with suppliers on pricing strategies.

• Apply Integrated Technology: Enhance forecast accuracy and planning through technology integration.

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