Originally Published on: Quantzig|How Salesforce Effectiveness Tracking Framework Helped for Major Chemical Manufacturer
Client's Overview: A global chemical manufacturing powerhouse, boasting revenues exceeding $1 billion and a presence across 10+ manufacturing facilities worldwide.
Navigating Challenges: The client grappled with the complexities of Salesforce data silos, inconsistencies, and retrieval hurdles, impeding effective analysis and insights. This resulted in delayed decision-making, heightened analyst workloads, and missed opportunities due to the lack of a centralized data analysis platform.
Strategic Resolution: Quantzig spearheaded a comprehensive sales performance optimization initiative, laying the foundation for a unified data lake. This initiative provided a panoramic view of Salesforce performance, identification of key influencing factors, and the formulation of targeted sales strategies through in-depth historical data analysis. A meticulous KED framework was introduced for precise salesforce performance tracking. Leveraging advanced regression techniques, a sophisticated win/loss predictor was developed to elevate decision-making.
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Impact Realized:
- 20% Surge in Sales Productivity
- 15% Boost in Deal Wins
- Centralized Oversight of Salesforce Performance