If you're a Back Pain Treatment Sanford FL like me then you know that chiropractic internet marketing can be a real challenge. You have to take care of all of your patients, and then somehow find time to learn all the steps of the online game. There's so much to learn that the majority of chiropractors just throw up their hands and quit. I wrote this article to help bring some sanity to the madness. The information here can help you take your website to the top of Google's list, and that means more potential patients will be able to find you. Take time to work on each part of this list and I guarantee that you will see amazing success.



The Social Media Marketing Craze



Social media marketing has become the new buzzword in Chiropractors in Sanford internet marketing. There are a number of great salesmen out there telling chiropractors that social media marketing will bring them droves of new patients, but is this really true? Can Facebook, Google +, YouTube, and Twitter really bring you huge numbers of new patients? In my experience I would say no. Don't get me wrong, I think that each of those sites have great merit, but I know that they are not the end all be all. In my work they are a part of the overall strategy. Each of the social media sites plays a role in the larger complex, but none of them are strong enough to stand alone.



There are dozens of different social networking sites, but my recommendation would be to stick with the few I have listed above. Set up a complete profile on each site, and then have a staff member post something on each site once a week. Find a great piece of chiropractic information that you want to share and write a few sentences about it. There's not much to it, but it starts to build up your presence. You should also tell you patients to connect to you on each of the sites. It can be a great way to talk to them each week, and can replace things like newsletters. Use social media marketing for the things you can, but remember that it's an important piece of a larger structure that you need to build.



The Benefits of Video Marketing for Chiropractors



If you're going to reach the highest number of patients that you can online you need to implement chiropractic video marketing. Video is probably the best way to gain the trust of a potential new patient, and you can cover so many different topics. You can post videos offering an incentive to come into the office or you can post videos to help educate the public. It all sounds great, but how do you get your videos to show up in a place where a potential new patient could find them?



YouTube is the best place to post your videos. The user interface is very easy to use and you can upload a new video in a few minutes. YouTube even offers an area to edit your videos online for free, but just posting your video on YouTube will not be enough. You will also have to build back-links to your video. Google uses back-links as one of it's criteria to decide what it should post when a search is done. Your video will not been seen as a popular choice if there are no back-links pointing to it. I'll talk more about back-links later in this article, but remember that YouTube is a must for a successful marketing campaign.



Does Pay Per Click Advertising Work for Chiropractors?



I'm asked on a regular basis about Google pay per click advertising. Chiropractors want to know if it's worth the cost, and it really depends on the city. In certain cities paid advertising on Google can be very effective, but I've seen it fail miserably in just as many cities. I should also say that it's important to do your homework before you start spending money. You need to understand how the system works, and where to focus your money. The Google Keyword Tool is a great place to start. It allows you to see what people in your city are searching for. Are they searching for "chiropractor Green Bay" or "chiropractor Green Bay, WI". There are dozens of possible combinations, and you really need to understand them before you start laying out money.