MarkNtel Advisors has recently published "Middle East & Africa (MEA) Application to Person (A2P) Messaging Market Analysis Share, Growth, Demand, Forecast  2028," a comprehensive research report that provides in-depth analysis of various factors driving the industry's growth across different geographic regions. This report offers reliable insights into the historical, current, and projected trends, in the Middle East & Africa (MEA) Application to Person (A2P) Messaging Market, presented through detailed explanations, tables, and figures. It equips stakeholders with valuable knowledge of the industry dynamics, enabling them to strategize effectively before making investment decisions.

The report indicates that the Middle East & Africa (MEA) Application to Person (A2P) Messaging Market is anticipated to experience a CAGR of approximately 4.2% during the period of 2023-2028. Our analysis encompasses a thorough examination of various environmental factors, economic and social issues, technological advancements, and other relevant aspects that are crucial for stakeholders during decision-making processes. In order to provide a reliable, accurate, and comprehensive understanding of the industry, our analysts have conducted extensive research utilizing tools such as SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis and Porter's Five Forces Analysis.

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Market Dynamics

Key Driver: Spreading Digitalization and Increasing Mobile Subscriptions

The rapid adoption of digitalization resulting in an increasing number of mobile subscriptions, facilitates communication through A2P messaging systems driving the industry. With increased accessibility to smartphones, the availability of cheaper options, and the shift of consumers to communication through the Internet, the adoption of emerging technology is extending the enhancement of the market. Additionally, increasing mobile phone users facilitates communication between enterprises, businesses, application developers, and consumers, efficiently adding to the market value.

 

Moreover, the addition of improved features for consumers, such as notification of new offers, alerts, easy verifications, and promotional messages, further strengthens the dependency on such messaging and communication systems fueling the industrial expansion.

Recent Developments

·        In April 2023, Route Mobile, a top CPaaS provider for enterprises, OTT players, and mobile network operators, launched Route Guard. This Blockchain-based AI & ML solution aims to prevent spamming and phishing attacks.

·        Furthermore, earlier in November 2022, the company expanded to the Kingdom of Saudi Arabia as a Limited Liability Company, planning to open a local sales office in Riyadh and operate Route Mobile Arabia Telecom Limited. This move strengthens its presence in addition to the UAE and Kuwait markets. As a result, Route Mobile will offer its entire CPaaS product portfolio, including A2P SMS, to enterprise clients and the Kingdom's Small and Medium Businesses market.

·        In March 2023, KORE Group Holdings announced the agreement to acquire Twilio’s IoT business unit to provide consumers with unified and seamless IoT solutions.

Segmenting Success: Unveiling Opportunities in the Middle East & Africa (MEA) Application to Person (A2P) Messaging Market 2023-2028

The Middle East & Africa (MEA) Application to Person (A2P) Messaging Market, characterized by its fragmented nature and numerous subdivisions, is thoroughly examined in the report. We provide detailed insights on each segment and geographical location, empowering stakeholders and industry leaders to comprehend the market dynamics and devise new strategies and investments. Furthermore, by gaining a deeper understanding of the ebb and flow within each segment, investors can make well-informed decisions and expand their production and revenue streams in the coming years. The report focuses on key market dynamics, including recent developments, trends, demand and supply chain analysis, purchase patterns, and product/service pricing, among others, within the following segments:

Based on Component

- Platform

- Services

Based on Application

- Authentication Services

- Promotional and Marketing Services

- Customer Relationship Management Services

- Pushed Content Services

- Interactive Messages

- Others

Based on Deployment

- On Premises

- Cloud

Based on Traffic

- Local

- Multi-country

Based on End Users

- Banking, Financial Services, and Insurance

- Retail and eCommerce

- Hyperlocal Businesses

- Healthcare

- Travel and Hospitality

- Others

Geographically, the Middle East & Africa (MEA) Application to Person (A2P) Messaging Market expands across the following:

- UAE

- Saudi Arabia

- Qatar

- Oman

- Turkey

- Egypt

- South Africa

- Morocco

- Nigeria

- Rest of Middle East & Africa

Immerse Yourself in the Complete Report: Explore Extensive Research, Market Segmentation, and Competitive Landscape Analysis - https://www.marknteladvisors.com/research-library/middle-east-africa-application-to-person-messaging-market.html

Unveiling the Competitive Landscape: Insights into Key Players in the Middle East & Africa (MEA) Application to Person (A2P) Messaging Market 2023-2028

The report provides a comprehensive competitive analysis, highlighting a key aspect of the industry—the existing players. Each player is extensively profiled, covering vital aspects such as business overview, demand and supply chain, key strategies, latest news, product launches, pricing catalog, recent developments, revenue generation, stakes and investments, and trends. These insights aim to assist stakeholders in diversifying and strategizing their investments and participation in the Middle East & Africa (MEA) Application to Person (A2P) Messaging Market, ultimately seeking substantial revenue generation over the forecasted years.

- Route Mobile

- Comviva Technologies FZ-LLC

- Tata Communications

- Orange

- China Mobile

- Global Message Services

- Infobip

- Syniverse

- Sinch

- Twilio

- Others

About MarkNtel Advisors

MarkNtel Advisors is a leading research, consulting, & data analytics firm that provides an extensive range of strategic reports on diverse industry verticals. We deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, & individuals, among others.

Our specialization in niche industries & emerging geographies allows our clients to formulate their strategies in a much more informed way and entail parameters like Go-to-Market (GTM), product development, feasibility analysis, project scoping, market segmentation, competitive benchmarking, market sizing & forecasting, & trend analysis, among others, for 15 diverse industrial verticals. Using such information, our clients can identify attractive investment opportunities & strategize their moves to yield higher ROI (Return of Interest) through an early mover advantage with top-management approaches.

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