The global Sanitary Wipes market experienced significant growth in 2021, with a size of USD 1.44 Billion. It is projected to continue expanding at a compound annual growth rate (CAGR) of 5.9% during the forecast period. This growth can be attributed to several factors driving the revenue of the Sanitary Wipes market.

One key factor is the increasing awareness among individuals regarding hygiene. As people become more conscious of maintaining cleanliness and personal care, the demand for Sanitary Wipes has risen. These wipes provide a convenient and effective solution for maintaining personal hygiene, particularly for women. Moreover, there is a growing environmental consciousness that encourages the use of eco-friendly products. This trend has positively impacted the Sanitary Wipes market as more consumers seek environmentally friendly options. Manufacturers have responded by incorporating sustainable materials and production processes into their Sanitary Wipes, meeting the demand for eco-friendly products.

Sanitary Wipes often include ingredients like aloe vera and other natural components known for their calming properties. These ingredients make them suitable for individuals with sensitive skin, providing a gentle and soothing experience. Unlike sanitary pads that are primarily used during menstruation, Sanitary Wipes are designed for regular use, further contributing to their market growth.

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Key Players covered in this report are

Corman S.a.A., Procter & Gamble, Johnson & Johnson, Edgewell Personal Care, Kimberly-clark, Unicharm Corporation, Guy & O'Neill, Inc., Bodywise (U.K.) Limited, Laclede, Inc., Hindustan Unilever Limited.

Some Key Highlights From the Report

  • The ordinary wipes segment accounted for a moderate revenue share over the forecast period. While regular wet wipes lack the ability to disinfect and sterilize, the original hygiene wet wipe solution has the ability to kill bacteria. The sanitary requirements for disposable sanitary items include hygienic criteria for wet wipes under the heading of hygiene. For hygiene wet wipes, the killing rate of escherichia coli and staphylococcus aureus must be at least 90% in addition to achieving the microbiological standards.
  • The supermarkets segment is expected to register a moderate growth rate over the forecast period owing to the improved shopping experience, there has been a significant increase in the number of customers willing from hypermarkets and supermarkets. Freedom of selection, reasonable prices, and a one-stop destination for a variety of products, which helps in differentiation are the primary reasons enabling more sales through this channel. Standardization of goods with proper labels and fewer profit margins are several other factors driving revenue growth through supermarkets and hypermarkets channels.
  • Online channels accounted for a major revenue share in 2021. It is attributed to factors such as no additional costs on warehousing as products can be shipped directly from sellers. Customers can select their desired shipping, delivery, and payment options. Expansion of the segment can be attributed to low product costs, discounts, convenience, doorstep service, and availability of a diverse product selection. For instance, according to surveys, online shopping is used by 79% of Americans to save money, and before making a purchase, 82% of Americans read online reviews and ratings.

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Major Points covered in this report are as below:

• The Sanitary Wipes industry development trends and marketing channels are analyzed. The feasibility of new investment projects are assessed and overall research conclusions offered.

• With the tables and figures, the report provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

• Development policies and plans, manufacturing processes and cost structures are also analyzed. This report also states import/export consumption, supply and demand figures, cost, price, revenue and gross margins.

• The Sanitary Wipes Market report provides key statistics on the market status of the Sanitary Wipes manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry.

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