These seem to be challenging times for the global economy. Just as things were beginning to look up following the COVID-19 pandemic, the economic woes of many nations continue. The dangers of another economic recession seem to be on the cards. As some of the IT majors are cutting down jobs as was announced recently. 

Online Space can offer refuge amidst the economic uncertainties 

If amidst all the turmoil if you are looking to grow your business you will know that the online space will have a vital role to play. You need to stay ahead of the cut-throat competition and paid campaigns may not be the right solution.

Paid Online Campaigns show dismal growth 

Recent Google Search ad revenue figures clearly show a tendency toward decline. According to the study released in October 2022, Google Ads income increased by only 4.25%. Therefore, Search Engine Optimization (SEO) has to be the way going forward. It is time you spend more time and effort to strengthen this front. 

If you are building your online business in India it is time for you to seek the most professional and result-oriented SEO services in India. But while hiring the best SEO Company in India, you also need to be aware of the latest SEO trends now, which can drive business growth.

Latest SEO trends

You must be aware of the (new "E" in EEAT) for SEO 

As of December 2022, Experience has been added to Google's well-known EAT abbreviation (Expertise, Authority, Trust). Google will now take the author's or creator's expertise into account when determining the quality of the content. It will be one of the many factors that will determine the rankings on the Search Engine Ranking Page (SERP). 

You need to have audience-focused web content rather than traffic-focused 

For ranking search engines will look for content creation with a greater focus on user experience. However, Google crawlers will become suspicious if a website that offers financial software publishes blog entries with cooking instructions. Does the intended audience of users of financial tools truly profit from that content? Or does the website's position for specific high-volume terms help?

You need to be aware of the solution. In actuality, companies whose content strategy is to merely pursue search traffic without giving much thought to what consumers will not benefit from.

Instead of this, you need to have web content that will genuinely help your target audience. You, therefore, have your web content strategy accordingly. 

In other words, your web content needs to be target audience focused always for gaining higher rankings on the SERP.

There is now a stronger focus on source authority

The increase of automatically produced content ratings in the SERPs is another factor contributing to Google's focus on user experience.

In 2023, Google wants to make sure that the material that ranks was created by actual individuals with actual viewers in mind.  What can you do, then, to improve your creators' expertise and experience this year? Make sure that your material is being created by experts first and foremost. Next, improve the user experience.

Once you can do this, your web pages are likely to have a higher search rank on the SERP.

If are wondering how to establish the same, you can do the following: 

  • Include author biographies to more effectively and completely convey the qualifications and experience of your content creators.
  • Create author pages and connect to all of the content published by the author on your website from there.
  • Connect the social media profiles of your creators so that Google can more easily determine through social signals that they are actual people and actual experts. 

Concentrate on creating more useful content 

Google along with other search engines has always placed a high priority on providing users with top-notch material throughout its entire existence. The content users focus on how the content they create will help the readers of the same.

The more and more helpful the content the better the user experience, which in turn will help the SEO.

However, it can be challenging to gauge or evaluate user happiness. What exactly does Google intend by "useful" then? But make the web content more target audience-focused. 

Conclusion 

To sum up, we see that now during challenging economic times, SEO's role has all the more vital. We hope the trends pointed out here will help to make more effective SEO strategies in this new era.

This Article is Originally Posted at:
https://penzu.com/public/5e84eb25