The "link in bio" feature has become an essential tool for social media marketing, as it allows businesses and creators to direct their followers to their desired web page or product with just one click. However, the traditional "link in bio" option on social media platforms like Instagram, Facebook, and Twitter can be limiting.

Fortunately, there are several innovative link in bio platforms available that offer enhanced features and functionalities to improve social media marketing efforts. Here are a few examples:

1. Linktree - Linktree is one of the most popular link in bio platforms, allowing users to create a clickable landing page with multiple links. Users can customize their pages with branding, messaging, and themes, and track clicks and pageviews with Linktree's analytics.

2. Lnk.Bio - Lnk.Bio offers a similar service to Linktree, but with added features such as the ability to schedule links and link to specific products on e-commerce websites. Users can also customize their pages with different color schemes and backgrounds.

3. Campsite - Campsite offers a more visually appealing link in bio platform, allowing users to create a branded landing page with a unique URL. Users can add links, photos, videos, and even GIFs to their pages, and track clicks and engagement.

4. Beacons - Beacons is a newer link in bio platform that offers a unique feature - the ability to add chatbots to landing pages. This allows businesses to engage with customers directly through the link in bio, answering questions and providing support in real-time.

5. Shorby - Shorby offers a range of features beyond the traditional link in bio, including the ability to create a clickable mobile app landing page, add custom call-to-action buttons, and even integrate with third-party apps like Shopify and Mailchimp.

Overall, these Innovative link in bio platforms for improved social media marketing  efforts by providing a more customizable and engaging experience for followers.