Metro Trains Melbourne, located in Melbourne, Australia, developed a game called dumb ways to die with the intention of fostering a culture of safety in the vicinity of trains. The game stars cute animals that put themselves in harm's way by behaving recklessly near transportation hubs such as train stations and other transportation hubs. The purpose of the player is to prevent the characters from dying while they are engaged in combat with the bad guy using quick reflexes and minigames that test abilities such as memory and response speed. In addition to that, the game includes a catchy music that serves as its theme and has attracted a lot of attention from people all around the world. The innovative strategy that the video game employs in order to heighten players' awareness of the need of personal safety has earned it a number of honors and awards in recent years.